Summary
Key Ideas
Engineeered aspects of social networks:
- “Just more five minutes” phenomenon
- Infinite scroll
- Color and Form of Notification
- Pull-to-refresh motion mimics slot machines lever
Neuroscientists that whorks with addicts gambling was hired from Social companies
The apps are not the addiction. They’re the dealer. The real addiction is to be entertained
(brain constantly stimluated, never be alone with your thoughts)
Fighting social addiction with simple strategies and method (limitation apps, etc.) works in a less productive way compared to “create” in an active way something that mathc our interests (like creating art, coding, etc.). This because the creative process release dopamine like social media, but in a different way:
- Social media release dopamine due to entertainment (you’re consuming something);
- Creatine release dopamine due to sense of accomplishment (here you’re not consuming, but creating something).
But people always prefer something that is easy instead of good for us. for example:
- People prefer to see someone else cooking insteaf of doing it;
- People prefer see hours of video about hot to play a guitar instead of practicing it;
90 days Identity Shift Challenge:
- substitute urgent to consume mindless contents with creating something instead;
- Threat it like an identity change instead of an habit change
Identity Principle
Action Idea
TGD
- Dopamine release
- Variable Ratio Reinforcemenet (VRR)
- Digital Heroin
- anxiety
- depression
- inability to focus
- phantom vibration